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Now is the time to tap into ever growing power of (SMM). Business of all sizes are seeing tremendous results with social media . Social Media is a important platform of online marketing, which uses the power of social media networks to create brand awareness, engage new & existing customers, and encourage conversation about a business.

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

Passive approach

Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes; in this sense the social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. For example, the Internet erupted with videos and pictures of iPhone 6 “bend test” which showed that the coveted phone could be bent by hand pressure. The so-called “bend gate” controversy created confusion amongst customers who had waited months for the launch of the latest rendition of the iPhone. However, Apple promptly issued a statement saying that the problem was extremely rare and that the company had taken several steps to make the mobile device’s case stronger and robust. Unlike traditional market research methods such as surveys, focus groups, and data mining which are time-consuming and costly, and which take weeks or even months to analyze, marketers can use social media to obtain ‘live’ or “real time” information about consumer behavior and viewpoints on a company’s brand or products. This can be useful in the highly dynamic, competitive, fast-paced and global marketplace of the 2010s.

Active approach

Social media can be used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with social media influencers and social media personalities and as effective customer engagement tools. Technologies predating social media, such as broadcast TV and newspapers can also provide advertisers with a fairly targeted audience, given that an ad placed during a sports game broadcast or in the sports section of a newspaper is likely to be read by sports fans. However, social media websites can target niche markets even more precisely. Using digital tools such as Google Adsense, advertisers can target their ads to very specific demographics, such as people who are interested in social entrepreneurship, political activism associated with a particular political party, or video gaming. Google Adsense does this by looking for keywords in social media user’s online posts and comments. It would be hard for a TV station or paper-based newspaper to provide ads that are this targeted (though not impossible, as can be seen with “special issue” sections on niche issues, which newspapers can use to sell targeted ads).

Social networks are, in many cases, viewed as a great tool for avoiding costly market research. They are known for providing a short, fast, and direct way to reach an audience through a person who is widely known. For example, an athlete who gets endorsed by a sporting goods company also brings their support base of millions of people who are interested in what they do or how they play and now they want to be a part of this athlete through their endorsements with that particular company. At one point consumers would visit stores to view their products with famous athletes, latest apparel online with the click of a button. He advertises them to you directly through his Twitter, Instagram, and FaceBook accounts.

Facebook and LinkedIn are leading social media platforms where users can hyper-target their ads. Hypertargeting not only uses public profile information but also information users submit but hide from others. There are several examples of firms initiating some form of online dialog with the public to foster relations with customers. According to Constantinides, Lorenzo and Gómez Borja (2008) “Business executives like Jonathan Swartz, President and CEO of Sun Microsystems, Steve Jobs CEO of Apple Computers, and McDonalds Vice President Bob Langert post regularly in their CEO blogs, encouraging customers to interact and freely express their feelings, ideas, suggestions, or remarks about their postings, the company or its products”. Using customer influencers (for example popular bloggers) can be a very efficient and cost-effective method to launch new products or services Among the political leaders in office, Prime Minister Narendra Modi has the highest number of followers at 40 million, and President Donald Trump ranks second with 25 million followers. Modi employed social media platforms to circumvent traditional media channels to reach out to the young and urban population of India which is estimated to be 200 million.

BRAND MONITORING

We will help you to track and improve the reputation of your business in all social media platforms and find out how people perceive your brand.

SOCIAL MEDIA MANAGEMENT

Our social media marketing team will manage all your social media profiles, pages, accounts on your behalf and we will engage with your audience.

SETUP & CUSTOM PROFILE DESIGN

We create and customize all Social media profiles and pages includes quality content and aesthetics that resembles your brand and business to audience.

SOCIAL MEDIA STRATEGY

An effective social media strategy will help you grow your business, maintain your social presence and make your audience to engage with you in all platforms.

1.) Showcase your brand: Social media marketing offers an other marketing channel for creating brand awareness. Relationship building (Brand love), driving new sales so why not use it? Specially when its free.
2.) Develop a Loyal Community: People enjoy being part of the business that is proactively building a lively community. Such an online social community can help you establish and emotional connection between your company and your proscpects which is essential for your longterm success.
3.) Improve Customer Service: Social Media is a very great feed back source enabling your prospects to communicate with your company and each other can greatly improve your customer service and increase brand trustworthiness.
4.) Increase Digital Exposure: Interacting in social networks can significantly increase your online presence. Social media marketing leads to massive exposure due to its worldwide access sharing capabilities in huge amount of daily users.

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About Our Company

Bawane Techsoft is Software & Website Development Company based in Pune, India.

We complete outsourcing needs related to Custom Software development, Mobile App development, Web Application development, and Business Processes Outsourcing.

We Build Innovative Web And Mobile Applications That Solve Real Problems For Your Business And Customers. We offering a wider array of services across the digital landscape.