Design that improvise user experience UI/UX forms a vital part of a mobile app. Moreover, UX is an important parameter to judge the quality of both mobile apps and websites. A good UI/UX is important for the success of an app or website and in the recent times, it has become even more important than logo design and banner design.
If you’re starting up your e-commerce business or launching a gaming app, you must know the impact that UI/UX can have on your venture.
A good interface for the users leads to a good users experience and if you’re able to provide your users with a good experience, then your venture is surely going to work.
The importance of UI/UX development can be understood by the following points which were published in a report by a well-known Graphics Designing Company.
User interface design requires a good understanding of user needs. There are several phases and processes in the user interface design, some of which are more demanded upon than others, depending on the project. (Note: for the remainder of this section, the word system is used to denote any project whether it is a website, application, or device.)
- Functionality requirements gathering – assembling a list of the functionality required by the system to accomplish the goals of the project and the potential needs of the users.
- User and task analysis – a form of field research, it’s the analysis of the potential users of the system by studying how they perform the tasks that the design must support, and conducting interviews to elucidate their goals. Typical questions involve:
- What would the user want the system to do?
- How would the system fit in with the user’s normal workflow or daily activities?
- How technically savvy is the user and what similar systems does the user already use?
- What interface look & feel styles appeal to the user?
- Information architecture – development of the process and/or information flow of the system (i.e. for phone tree systems, this would be an option tree flowchart and for web sites this would be a site flow that shows the hierarchy of the pages).
- Prototyping – development of wire-frames, either in the form of paper prototypes or simple interactive screens. These prototypes are stripped of all look & feel elements and most content in order to concentrate on the interface.
- Usability inspection – letting an evaluator inspect a user interface. This is generally considered to be cheaper to implement than usability testing (see step below), and can be used early on in the development process since it can be used to evaluate prototypes or specifications for the system, which usually cannot be tested on users. Some common usability inspection methods include cognitive walkthrough, which focuses the simplicity to accomplish tasks with the system for new users, heuristic evaluation, in which a set of heuristics are used to identify usability problems in the UI design, and pluralistic walkthrough, in which a selected group of people step through a task scenario and discuss usability issues.
- Usability testing – testing of the prototypes on an actual user—often using a technique called think aloud protocol where you ask the user to talk about their thoughts during the experience. User interface design testing allows the designer to understand the reception of the design from the viewer’s standpoint, and thus facilitates creating successful applications.
- Graphical user interface design – actual look and feel design of the final graphical user interface (GUI). These are design’s control panels and faces; voice-controlled interfaces involve oral-auditory interaction, while gesture-based interfaces witness users engaging with 3D design spaces via bodily motions. It may be based on the findings developed during the user research, and refined to fix any usability problems found through the results of testing. Depending on the type of interface being created, this process typically involves some computer programming in order to validate forms, establish links or perform a desired action.
- Software Maintenance – After the deployment of a new interface, occasional maintenance may be required to fix software bugs, change features, or completely upgrade the system. Once a decision is made to upgrade the interface, the legacy system will undergo another version of the design process, and will begin to repeat the stages of the interface life cycle.
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- Clarity: the information content is conveyed quickly and accurately.
- Discriminability: the displayed information can be distinguished accurately.
- Conciseness: users are not overloaded with extraneous information.
- Consistency: a unique design, conformity with user’s expectation.
- Detectability: the user’s attention is directed towards information required.
- Legibility: information is easy to read.
- Comprehensibility: the meaning is clearly understandable, unambiguous, interpretable, and recognizable.
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